Horticultural Consulting

Design Principles and Branding:

Opting for a simple yet effective design, I chose green as the primary color, symbolizing plant sciences. The flip cards employed a vibrant spectrum to simulate the light spectrum used in the client's research. Vertical symmetry and balance, along with unity from top to bottom, ensured a cohesive and visually appealing layout.

Challenges and Solutions: 

Navigating the complexities of Webflow, I faced challenges in creating custom animations for the flip cards. This involved structuring two distinct divs for each side and synchronizing their movements for a seamless transition. Overcoming this challenge enhanced my efficiency in future projects. The lack of branding prompted the creation of a logo using Adobe Illustrator, featuring a simple vector icon of a snake plant combined with the client's initials.

Client Testimonial: 

“Haley creatively blended my professional background and my ideas about what I wanted in a website to develop something that is functional, aesthetic, and reflective of my business goals. She brought creative direction that elevated my original website plans and brought to life aspects I really wanted in a site. She curated design options for me which was helpful in navigating decisions along the way. Thanks Haley!”

This project was undertaken for a friend transitioning into consulting within her expertise while pursuing her dream job utilizing a Ph.D. in plant sciences. The Renner Consulting website aimed to serve as a portfolio and contact platform, showcasing her work and sample services in the absence of an established brand.

Project Overview: 

Renner Consulting required a comprehensive portfolio page featuring client work, contact information, and sample services. With no existing branding, the site was built from scratch, emphasizing a clean, professional design.

Role and Responsibilities: 

In the capacity of both designer and developer, I managed the project from ideation to execution. Utilizing Figma, I crafted wireframes and designs, with the development phase executed seamlessly in Webflow.